Case Study 5

Teacher Professional Development

Teacher Placement with Leisure Companies

Broker

South East Berkshire Education Business Partnership.

Business partner(s)

	Ascot Race Course – a large, nationally recognised racecourse
	Birdworld – a well known regional bird sanctuary and zoo
	Theatre Royal – provincial theatre in a popular tourist area

Programme objectives

The teacher placement was organised after a specific request for help for the marketing module of the revised syllabus.
A specific focus on leisure and tourism was created to:

• Understand the business of the companies
• Identify different market research methods
• Understand market segmentation techniques

Teacher Professional Development is seen as a minimum of five hours/ one day. There are agreed outcomes such as curriculum development, project development, training which can take place on a variety of premises.

Time frame

In 2001/2002 an individual placement took place over five months because of difficulties with cover.

Three days were taken and one Saturday.

Participant(s)

Teacher working in a

• Mixed comprehensive secondary school
• Applicable age range – 16 to 18 year olds.

Methodology

• Planning meeting held
• Visits for teacher meeting a variety of staff
• Feedback sessions held with main contacts

Outcome/expected benefits

• A portfolio on information has been created to enhance delivery of the “Marketing” module of syllabus
• Provided an update into technological advances in the tourist industry – especially in ICT systems marketing
• Information learned disseminated through team and faculty meetings
• Impacted by providing up to date information for more than 75 pupils in this academic year plus future pupils and seven other staff members

Government targets met through delivery

• Supporting management leadership in schools
• Preparing young people for world of work
• Improving pupil motivation
• Raising standards of achievement

   

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