Case Study 8

Key Skills

Broker

Reading Area Young Enterprise

Partners

• Invensys
• Oracle
• London Business School

Programme Objectives

The Young Enterprise Learning by Doing – Reading area.

• To encourage team work and dedication to attain pre-determined goals
• To promote business skills and enterprise
  

Time frame

September 2001 – March 2002

Participant(s)

Reading Blue Coat School
Age group - Lower Sixth Form

Methodology

Students volunteer to form a company, and then meet weekly during school hours, supported by a teacher and two volunteer business advisers.

	Pupils established a company called Flame which sold product and services. The product called Chargehand enables users to keep leads to their mobile phones neat whilst charging. The product was sold at school parents evenings and at trade fairs organised by young enterprise in a public shopping mall. Packaging and leaflets were designed and produced and a special stall created.
	The flame organisation also ran and promoted music events such as a disco and jazz concert. An intranet site was set up within the school and an internet site and email accounts, all were regularly updated. The company was promoted in the local press. A full company report and interim accounts was prepared at the end of the project.

Outcome/expected benefits

Benefits to students

• Organisation skills and team building
• Understanding of business skills including marketing, finance, administration

Government targets met through delivery

Delivery of Key Skills
Preparing young people for the world of work

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